July 6, 2015
Last Friday Ms.Paz briefed us on a certain
project about mall assessment. The briefing was not that hard but everything in
it was important for the validity of the survey and respondent. Upon arriving
in the office, I wrote on my timecard and waited for something to do.
Ms.Paz asked me to edit 20 questionnaires that
was accomplished I think yesterday. The editing is a huge part of the data
gathering process. This is a stage where you will see errors of the
interviewers and in some instances some respondents and surveys was void. In my
case, I saw a lot of errors not particularly in just one questionnaire but in
multiple sheets. The errors raised from un-skipped questions, un-asked
questioned to unverified responses. I had marked a couple of questionnaires and
had really fun doing it so.
At almost 3 pm Ms.Rhods instructed us to go to
Trinoma, a mall in Quezon City to conduct a batch of survey. I was so excited
because this is my first time doing a real field research with MRC. We joined Ms.Aileen, the operations Manager
to Trinoma. She was a good person and has an inspiring story to tell. I admire
her journey in the research industry and she’s also good n explain and
instructing us the things to do. I was given 2 questionnaires to accomplish.
Before we proceeded to conduct an interview, we dropped by the administrative
office of Trinoma to get the permit for the project.
I immediately approached an elderly who just
sat down on the benches near us. Luckily she was willing to share some of her
time with me. Upon screening the respondent, Ms.Aileen sat beside her too as I
throw up questions. I knew I was being observed at this moment and it adds the
tension. In some instance Ms.Aileen will interrupt and verify some responses
which I fail to do so. I learned a lot from the two interviews I accomplished.
The experience was challenging and really a
great one.
No comments:
Post a Comment